6 Loyalty Loop Drivers
Oh, and one crucial concern.
The Loyalty Loop Drivers
As you know, there are 6 Loyalty Loop Drivers designed to create an experience worth paying for. While we could only cover a couple in our time together, you'll find a video example of each of the 6 drivers and a PDF resource below.
Are you ready to embrace The Loyalty Loop?
The One-Page Loyalty Loop
Download the PDF. Start changing one small thing at a time!
What is your prospect's crucial concern?
Every time we invite a customer, client, prospect or consumer to trade data or time for some information, a crucial concern wells up in the back of their minds. Are you addressing your consumers' crucial concern?
No. 1
Raise Anticipation
It turns out buying things doesn't make us happy. Happiness is derived from anticipating the product or service's arrival in our lives. What are you doing to increase anticipation?
No. 2
Maximize the
Honeymoon Phase
What's your #AfterPartyGlowMoment?
It's not how you ask for the testimonial, review, or referral.
It's WHEN you ask for the testimonial, review, referral.
Exactly when should we do it?
No. 3
Re-Inspire
Our Consumers
It's not enough to deliver a great experience. We need to inspire our customers, clients, and prospects to act. We must re-inspire them to engage with us. Sometimes, it's as easy as asking a simple question. (If an insurance company can do it, so can we.)
No. 4
Answer the Trigger Question
Wouldn't it be great to start building relationships with consumers before they needed you? It's easier than you think. But you must identify your consumers' true trigger question.
No. 5
Remove Friction
Where there is friction there is opportunity. Remove friction from every step in your Loyalty Loop and it's possible to re-engage event the coldest prospects and leads.
No. 6
Scale Camaraderie
A true loyalty loop experience builds trust. One of the easiest ways to do this is to foster mutual trust and respect between the people who power the brand and the consumers we serve. It's as simple as using Reverse Personalization.
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