How to Land Your Dream Job Without a Resume (The Persistence Principle)
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Leonardo DaVinci submitted the world's first resume in 1482.
That's when he wrote a letter to the Duke of Milan looking to get hired. DaVinci outlines the value he can bring to the Duke's military arsenal.
He highlights his desire to design catapults, mangonels, and trabocchi (whatever those are.) He teases the Duke with new ideas for indestructible covered chariots and big guns.
DaVinci outlines nine specific things the Duke will need to protect his kingdom. Oh, and in times of peace, Leonardo throws in a couple of ideas for buildings, fountains, sculptures, and paintings.
DaVinci got the gig. (BTW, the Duke of Milan is the patron who would eventually commission the Last Supper.)
540 years ago, DaVinci used his resume to showcase his potential and passion without ever mentioning his past, and he did it with a handwritten letter.
I didn't realize it at the time, but in 1995, as a wide-eyed, optimistic, recent college graduate, I took a similar approach to land my dream job.
I never sent a resume. I didn't once mention my degree. The hiring executive never even asked me for a reference.
However, it took a ton of patience (which I severely lack.)
So, how did I get an interview and eventually land my dream job four years later?
I wrote a letter... actually, I wrote 153 letters.
Keep Watching...
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The 2 Hidden Buying Decisions Every B2B Buyer Makes
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis
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One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
