The Loyalty Loop

How to Land Your Dream Job Without a Resume (The Persistence Principle)

Leonardo DaVinci submitted the world's first resume in 1482.

That's when he wrote a letter to the Duke of Milan looking to get hired. DaVinci outlines the value he can bring to the Duke's military arsenal.

He highlights his desire to design catapults, mangonels, and trabocchi (whatever those are.) He teases the Duke with new ideas for indestructible covered chariots and big guns.

DaVinci outlines nine specific things the Duke will need to protect his kingdom. Oh, and in times of peace, Leonardo throws in a couple of ideas for buildings, fountains, sculptures, and paintings.

DaVinci got the gig. (BTW, the Duke of Milan is the patron who would eventually commission the Last Supper.)

540 years ago, DaVinci used his resume to showcase his potential and passion without ever mentioning his past, and he did it with a handwritten letter.

I didn't realize it at the time, but in 1995, as a wide-eyed, optimistic, recent college graduate, I took a similar approach to land my dream job.

I never sent a resume. I didn't once mention my degree. The hiring executive never even asked me for a reference.

However, it took a ton of patience (which I severely lack.)

So, how did I get an interview and eventually land my dream job four years later?

I wrote a letter... actually, I wrote 153 letters.

Keep Watching...

Are you missing this simple marketing opportunity? (A Vodka Case Study)

We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?

The 2 Hidden Buying Decisions Every B2B Buyer Makes

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis

Transform Your Customer Experience and 2.4X Your Business' Value

What if you could increase the value of your business by 2.4X by focusing on only one of the 6 Loyalty Loop Drivers?

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"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."

Tanya Andreadis

Chief Marketing, Communications & Digital Officer

University of Miami

Exactly What We Hoped For

"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"

Devon Valenti

Segment Vice President, Marketing - Transportation & Logistics

Trimble Transportation

Incredible Energy

Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.

Stasha Johnston

Senior Vice President Marketing

MONIN Americas

Highest Speaker Score of the Year

"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"

Alyssa Rhoads

Executive Director

CEO Council of Tampa Bay

All Everyone Was Talking About!

"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"

Philip Dolan

Chief Marketing Officer

CINC Systems

A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

See Andrew Live & In-Person

See all of Andrew’s Appearances
Jun
18

Marshalltown, IA

The 128th Annual Banquet of the Marshalltown Area Chamber of Commerce.

Jun
30

Kingston, Jamaica

Caribbean customer experience summit in Jamaica. It’s time to ditch the old playbook and design experiences people can’t wait to talk about.This Summit is where you’ll learn how.

Jul
26

Louisville, KY

Conference of the Independent Jewelers Organization (IJO).

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