Customer Experience | What Is An Experience?

What is an 'experience' when it comes to talking about customer experience?
In this video (with the help of a chair! would you believe) I explain exactly what I believe it means and, more importantly, tell you why it matters.
Every single person in your company contributes to creating an - of your company - good or bad.
You want it to be good, right?
Watch the video to make sure it is and find out how all this fits into the loyalty loop.
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