The Loyalty Loop

Does Advertising Really Work? The curious case of the Blank Ad! (Part One)

📺  - Part 1 - https://youtu.be/sl_-AomuHdE

📺  - Part 2 - https://youtu.be/fS7JTvxyNIc

📺  - Part 3 - https://youtu.be/hZhxtzgVi08

📺  - Part 4 - https://youtu.be/PgJ0J3EdhCo

I have a theory: your advertising dollars aren't working.

Oh, sure, Google tells you those keyword ads you invest in are killing it.

And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.

And maybe you shouldn't either.

So, I've spent the last two weeks trying to answer one deceivingly simple question:

Does advertising really work?

It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.

So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.

Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.

Is anyone seeing our ads?

Keep Watching...

3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight

We're heading to Las Vegas to chat with the world's oldest chatbot. We'll uncover the three chatbot marketing strategies you can use to build better prospect relationships and gather deep buyer insights.

The Content Marketing Formula That Empowers You to Sell ALMOST Anything…. 3 Simple Ideas!

This week on The Loyalty Loop, I'll introduce you to a content creator who's followed a simple formula to content marketing success.

How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)

This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.

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Vice President of Operations

Texas Travel Alliance

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Judy Moreland

SVP/Director of Client Support & Training

Supermarketbank

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Jen Brock

Associate Vice President for Marketing and Communications

Mount Holyoke College

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Kelley Shannon

SVP, Marketing and Customer Engagement

The Bozzuto Group

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

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CEO

Agency Management Institute

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Francesca McLin

Director of Content Strategy

Snappy Kraken

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