Does Advertising Really Work? The curious case of the Blank Ad! (Part One)
📺 - Part 1 - https://youtu.be/sl_-AomuHdE
📺 - Part 2 - https://youtu.be/fS7JTvxyNIc
📺 - Part 3 - https://youtu.be/hZhxtzgVi08
📺 - Part 4 - https://youtu.be/PgJ0J3EdhCo
I have a theory: your advertising dollars aren't working.
Oh, sure, Google tells you those keyword ads you invest in are killing it.
And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.
And maybe you shouldn't either.
So, I've spent the last two weeks trying to answer one deceivingly simple question:
Does advertising really work?
It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.
So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.
Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.
Is anyone seeing our ads?
Keep Watching...
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
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Mount Holyoke College
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Snappy Kraken
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See all of Andrew’s AppearancesPrior Lake, MN
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The essential event for co-op communications, marketing and member services professionals, providing hours of learning and sharing on the latest topics, best practices and lessons learned, as well as skill-building opportunities.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
