Does Advertising Really Work? The curious case of the Blank Ad! (Part One)
📺 - Part 1 - https://youtu.be/sl_-AomuHdE
📺 - Part 2 - https://youtu.be/fS7JTvxyNIc
📺 - Part 3 - https://youtu.be/hZhxtzgVi08
📺 - Part 4 - https://youtu.be/PgJ0J3EdhCo
I have a theory: your advertising dollars aren't working.
Oh, sure, Google tells you those keyword ads you invest in are killing it.
And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.
And maybe you shouldn't either.
So, I've spent the last two weeks trying to answer one deceivingly simple question:
Does advertising really work?
It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.
So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.
Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.
Is anyone seeing our ads?
Keep Watching...
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One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
How to Claw Back Your Creative Marketing Time
86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)
Do Ads Really Work? (Part 4) What Happens When Your CEO Hates Ads!
Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?
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The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.
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Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
