Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
Those keyword ads you're buying on Google aren't as effective as you think.
I'm sure your marketing team believes those ads are killing it. After all, you'll see a positive R.O.I. right there on the Google Ads dashboard.
But what if the customers and clients that clicked those ads were going to buy from you anyway?
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
So, on this week's #LoyaltyLoop, we're going to the Baltimore Aquarium for part two of our investigation into digital advertising. Does advertising work?
Watch The Keyword Conundrum and save yourself some money today!
Keep Watching...
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
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3 Simple Ways to Find Great, Innovative, Ideas for Your Business
On this week's #LoyaltyLoop, I'll show you how one company stepped way outside its comfort zone and generated $20 MM in revenue.
Increase Your Email Subscribers By 55% - How One Company Fixed Their Lead Magnets
How one company increased their email subscribers when they stopped asking for an email address.
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Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
See Andrew Live & In-Person
See all of Andrew’s AppearancesNew York, NY
A decade of celebrating the best and brightest in Branded Content and Native Advertising
Mission, TX
Quarterly networking and educational breakfast with the Economic Development Council of Mission, TX.
Prior Lake, MN
The annual gathering of over 600 Insurance professionals including a full exhibit hall and outstanding guest speakers.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
