Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
Those keyword ads you're buying on Google aren't as effective as you think.
I'm sure your marketing team believes those ads are killing it. After all, you'll see a positive R.O.I. right there on the Google Ads dashboard.
But what if the customers and clients that clicked those ads were going to buy from you anyway?
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
So, on this week's #LoyaltyLoop, we're going to the Baltimore Aquarium for part two of our investigation into digital advertising. Does advertising work?
Watch The Keyword Conundrum and save yourself some money today!
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Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
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Email Marketing Secrets from Prince Damika!
A single email written by Prince Damika generated $700,000 in revenue last year!
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Texas Travel Alliance
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Supermarketbank
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Mount Holyoke College
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SVP, Marketing and Customer Engagement
The Bozzuto Group
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CEO
Agency Management Institute
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Snappy Kraken
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See all of Andrew’s AppearancesPrior Lake, MN
The annual gathering of over 600 Insurance professionals including a full exhibit hall and outstanding guest speakers.
Kansas City, MO
The essential event for co-op communications, marketing and member services professionals, providing hours of learning and sharing on the latest topics, best practices and lessons learned, as well as skill-building opportunities.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
