Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
Those keyword ads you're buying on Google aren't as effective as you think.
I'm sure your marketing team believes those ads are killing it. After all, you'll see a positive R.O.I. right there on the Google Ads dashboard.
But what if the customers and clients that clicked those ads were going to buy from you anyway?
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
So, on this week's #LoyaltyLoop, we're going to the Baltimore Aquarium for part two of our investigation into digital advertising. Does advertising work?
Watch The Keyword Conundrum and save yourself some money today!
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21 Surefire Ways to Make Your Virtual Event More Engaging, Profitable & Successful! (BONUS VIDEO)
📒 Download the Virtual Event Engagement ebook (no email required) 21 Surefire Ways to Make Your Next Virtual Event or Webinar More Profitable, Successful & Engaging
The Content Marketing Formula That Empowers You to Sell ALMOST Anything…. 3 Simple Ideas!
This week on The Loyalty Loop, I'll introduce you to a content creator who's followed a simple formula to content marketing success.
How to Make Change Fast! What We Can Learn From the Pandemic, Weight-Loss, and Two Entire Countries
Why 40% of Americans gained the Quarantine 15 while one country lost weight? (A theory about transformation and the three forces we need to make a change fast!)
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CINC Systems
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Texas Travel Alliance
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Supermarketbank
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Associate Vice President for Marketing and Communications
Mount Holyoke College
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The Bozzuto Group
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Now you can use AI to write copy you're PROUD to put your name on — without feeling like you're cheating or cutting corners… by tapping into AI's TRUE Superpower:"The Digital Doppelgänger"
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
