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"What is your town known for?" I asked the volunteer at the visitor center.
She balked behind the leaflets for mountain bike tours, national parks, and kayak rentals.
"Um... we used to be a big logging town?" she said as if I knew the answer.
"What else are you known for?"
She smiled sheepishly and said, "Well, we're not proud of it, but we're the marijuana capital of America..."
She was right. This small California town was not proud of its booming illicit marijuana trade.
That's when a bagel shop, a creamery, a chocolatier, and a few dozen other businesses joined forces.
They decided to turn the subject of their shame into the cornerstone for a collective marketing plan.
And it worked.
This week, on the #LoyaltyLoop, I'll introduce you to the town that turned dense fog, freshwater, and the best weed in the country into marketing assets for the masses.
What's your town known for? Seriously. I want to know.
I spent three years crisscrossing America asking business owners and executives just like you what their town is known for.
Unfortunately, most of us don't have an answer designed to add value to our business. That's why I wrote Town INC.
Check out the book: https://www.akadrewdavis.com/town-inc
Keep Watching...
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"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
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Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
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See all of Andrew’s AppearancesPrior Lake, MN
The annual gathering of over 600 Insurance professionals including a full exhibit hall and outstanding guest speakers.
Kansas City, MO
The essential event for co-op communications, marketing and member services professionals, providing hours of learning and sharing on the latest topics, best practices and lessons learned, as well as skill-building opportunities.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
