Email Marketing Secrets from Prince Damika!
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Don't you wish you wrote THAT email for your business?
Interestingly enough, Prince Damika's emails are mind-boggling long.
He doesn't stress over open rates or concern himself with clickthroughs. He doesn't follow any of the email marketing best practices you'll find online.
He works for SilverTerrier, where his talented team has relied primarily on email marketing to generate $1.86 billion in revenue since 2014!
What's SilverTerrier's secret to success?
Superior storytelling.
Well, superior storytelling AND cybercrime.
And Damika's gig is up.
Interpol rounded up Prince Damika (and ten of his colleagues) in Nigeria two weeks ago.
Unfortunately, Prince Damika isn't a prince, and SilverTerrier isn't a company. It's a massive crime syndicate still running the infamous "Nigerian Prince Scam."
So, this week on The Loyalty Loop, I'm breaking down where these scams started and three simple email secrets we can learn from Prince Damika and his crew.
● My podcast: That's How it All Began - https://thats-how-it-all-began.simplecast.com/
● The Animated Version of That's How it All Began - https://www.youtube.com/playlist?list...
Keep Watching...
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What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
