Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
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I saw him coming—the guy with a clipboard and a name tag. He made eye contact before I even started to cross the street.
"Hey, you two like checks?" he said in an English accent as my wife and I stepped up the curb on Austin's S. Congress Street.
"Huh?" I thought to myself.
"No thanks," I said, just as I'd planned from when he'd made eye contact.
What a weird opening line, right?
Checks? What the heck?
Moments later, I caught a glimpse of our reflection in a shop window.
Oh... CHECKS... I smiled.
In England, they call plaid "checks."
There we were, enjoying all of Austin's weirdness, wearing matching plaid shirts.
Elizabeth and I were Twinning.
Twinning is the accidental dressing or looking like your spouse, friends, family, or significant other.
Twinning is subconscious and unintentional.
Psychologists have proven that Twinning is more likely to occur the longer you're together. They call it "Couple Conformity."
(We're celebrating our 20th wedding anniversary this year, and yes, we find ourselves dressing alike all the time.)
So this week, I thought I'd share with you the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
The advice is counterintuitive. It's controversial, and it requires a deep understanding of how Twinning affects our thinking.
(BTW, if you have NOT recently started a new job or graduated from college, you may want to watch this video and then forward it to your latest teammate. I promise you'll thank me later.)
What's my simple advice?
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This week, I decided to read you the best "About Us" page in the universe.
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Company Name
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
Agency Management Institute
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
Snappy Kraken
See Andrew Live & In-Person
See all of Andrew’s AppearancesNew York, NY
A decade of celebrating the best and brightest in Branded Content and Native Advertising
Mission, TX
Quarterly networking and educational breakfast with the Economic Development Council of Mission, TX.
Prior Lake, MN
The annual gathering of over 600 Insurance professionals including a full exhibit hall and outstanding guest speakers.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
