Are you missing this simple marketing opportunity? (A Vodka Case Study)
You're taking one massive marketing asset for granted.
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".
But what about the "Where"?
For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.
"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."
You're not alone. So many of us struggle to answer the "Why are we here?" question.
Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.
That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.
It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.
Keep Watching...
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One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
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The 2 Hidden Buying Decisions Every B2B Buyer Makes
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis
Increase Your Email Subscribers By 55% - How One Company Fixed Their Lead Magnets
How one company increased their email subscribers when they stopped asking for an email address.
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A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
See Andrew Live & In-Person
See all of Andrew’s AppearancesTempe, AZ
Private event for the NSA, AZ Chapter.
Scottsdale, AZ
The Contractor Summit includes speakers with a specific focus on actionable insights/takeaways, small breakout group discussions, and fellowship opportunities with two nights of unforgettable entertainment.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
