Are you missing this simple marketing opportunity? (A Vodka Case Study)
You're taking one massive marketing asset for granted.
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".
But what about the "Where"?
For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.
"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."
You're not alone. So many of us struggle to answer the "Why are we here?" question.
Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.
That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.
It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.
Keep Watching...
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Chief Marketing, Communications & Digital Officer
University of Miami
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Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
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Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
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MONIN Americas
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Executive Director
CEO Council of Tampa Bay
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CINC Systems
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Texas Travel Alliance
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See all of Andrew’s AppearancesCabo San Lucas, Mexico
WSI is a global network of digital marketing and AI-focused consultants operating in over 80 countries. This annual convention brings together franchise owners, agency leaders, and digital growth advisors from across our international network.
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Annual convention of the National Association of Collegiate Directors of Athletics.
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The 128th Annual Banquet of the Marshalltown Area Chamber of Commerce.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
