Are you missing this simple marketing opportunity? (A Vodka Case Study)
You're taking one massive marketing asset for granted.
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".
But what about the "Where"?
For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.
"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."
You're not alone. So many of us struggle to answer the "Why are we here?" question.
Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.
That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.
It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.
Keep Watching...
Increase Your Email Subscribers By 55% - How One Company Fixed Their Lead Magnets
How one company increased their email subscribers when they stopped asking for an email address.
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
4 Ways to Create Higher Converting Landing Pages For B2B Businesses
Let's break down 4 simple ways to re-work your landing page forms to generate more, higher-quality, B2B leads, more often. The Secret: Remove Friction and Fix Your Forms!
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
Company Name
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
Supermarketbank
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Mount Holyoke College
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
The Bozzuto Group
See Andrew Live & In-Person
See all of Andrew’s AppearancesLas Vegas, NV
If you're a writer who loves to create your own stories, wants to protect the worth of your work, and is looking for a group of supportive friends, then Author Nation is for you.
Fort Lauderdale, FL
Annual conference for the American Landmark Apartments management team.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
