3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight
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Chatbots have the power to help you grow faster and sell more.
They can transform your marketing messages.
They can even reveal the inspiration behind your buyer's journey.
I know this because a 58-year-old chatbot proves it's possible.
(Yes, a chatbot invented in 1966.)
There's one big problem: we hate chatbots.
"I loathe chatbots," says content marketer Andi Robinson. "They're all just super frustrating," she says in response to one of my Instagram posts.
Andi isn't alone.
86% of consumers prefer to interact with a human, according to a survey of 1,000 US Consumers.
We use adjectives like "maddening, impersonal, irrelevant, useless, and superficial" to describe our "AI" experiences.
I have tried to uncover precisely why we feel this way for two years. (Remember Chatbot Theater?)
Then, last week, I encountered the most obnoxious chatbot ever, and in two bloops, I realized why we hate chatbots. (A bloop is the annoying sound a chatbot makes when attempt to grab your attention.)
The B2B Comedy-o-meter
Our chatbots are infuriating because all they do is mansplain.
No one likes a mansplainer.
Oh, and I'll show you the mansplaining chatbot that led to this revelation.
Keep Watching...
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Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)
Let's breakdown the two things you can do to get better creative meetings with more productive output!
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How to Land Your Dream Job Without a Resume (The Persistence Principle)
I despise resumes. Resumes don't spotlight our potential; they highlight our past. Resumes haven't always been that way.
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
