3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
.png)
Here are a few of my favorite videos from McGuire and his team:
https://www.youtube.com/watch?v=iiuGQ...
https://www.youtube.com/watch?v=zjd68...
https://www.youtube.com/watch?v=y11fo...
"Be memorable," they tell us.
That's so easy if you sell energy drinks, potato chips, or sneakers.
But you don't.
You sell boring B2B stuff. Like UV light-curing glue, industrial shelving, insurance, consulting, or software for hair salons.
We produce dozens of tedious tutorial videos to instruct customers on exactly how to use whatever it is we sell.
And worst of all, we're forced to peddle these dreary brand names like Global Industrial, StorEdge, or Zenoti. (Zenoti is a serious player in the medspa software space. Ooooh. So exciting.)
So, how the heck are we supposed to create memorable content?
The answer is simple: think like McGuire Brannon.
McGuire uses The Humor Effect (yes, it's a real thing) to turn some of the most boring B2B content into masterpieces.
Yes, McGuire and his team make the best B2B tutorial videos in the world. How good are they?
One client said about their tutorials: "Hilarious, relatable, and memorable." Boom. 'Nough said.
So, I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work.
Keep Watching...
.png)
How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
21 Surefire Ways to Make Your Virtual Event More Engaging, Profitable & Successful! (BONUS VIDEO)
📒 Download the Virtual Event Engagement ebook (no email required) 21 Surefire Ways to Make Your Next Virtual Event or Webinar More Profitable, Successful & Engaging
The $60,000,000 Business Pivot Strategy! (Getting Over the Fear of Failure in 12 Hours)
I'll show you what one CEO uncovered that turned almost-certain failure into 90% growth in the middle of a global pandemic.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
See Andrew Live & In-Person
See all of Andrew’s AppearancesTempe, AZ
Private event for the NSA, AZ Chapter.
Scottsdale, AZ
The Contractor Summit includes speakers with a specific focus on actionable insights/takeaways, small breakout group discussions, and fellowship opportunities with two nights of unforgettable entertainment.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
