How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)
📺 - Part 2 - How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission - https://youtu.be/vUiNiDSWlPg
Today, we're embarking on a four-part series inspired by the global pandemic. That's right, we're going to discover how a few people used the lockdown constraints they experienced as fuel to transform their businesses for the better. And we'll look at how we can embrace the constraints to fuel innovation, progress, and even focus - pandemic or not.
Look, it'd be great if we had a million great ideas and could execute on every one… but the truth is, if we want our teams to be more creative and generate better ideas - faster we need to do two things…
If you want the best output craft a simple, clear, and qualitative directive.
Now, contrary to popular belief… if you want to make the most of your team's creative powers, you cannot let them run wild.
Sure, you might end up with lots of good ideas, but that's not what you need. You need A SINGLE GREAT IDEA.
So, you must add constraints. Yep. Just ONE constraint can make a massive impact on your team's ability to craft a creative campaign or transform your business.
The simple act of adding a constraint transforms a creative brief into a challenge… it's a wager...
P.S. The subject of this week's Loyalty Loop has been in the news the past few days. (I'd already shot and edited this video when the news broke.) I thought long and hard about uploading this video and then decided that the concept I'm sharing is bigger than any single individual and I felt it important to share with you. So, here goes... this week's Loyalty Loop.
Keep Watching...
The Evolution of Social Media - and How to Cure Your FOMO!
Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.
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A Conference Standout
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Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
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It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
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Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
