The Loyalty Loop

3 Ways to Create an Amazing Customer Experience (And 2 of the worst pieces of CX advice.)

What if you attached an emoji to every interaction you have with your clients and customers?

The Emoji Average would sum up your customer experience.

Is it a 😀 ? An 😊 ? Or, maybe an 😕 ?

A couple of weeks ago, I had a customer experience that looked like this:

🙂  🤨  😡   🤬  🤯   😫

The truth is, it could have looked like this:

🤩

So, this week on The Loyalty Loop, we're going to dispel the two most common pieces of customer service advice. Instead, you'll learn the three things anyone - even you - can start doing today to craft a better experience right now.

(Oh, and we'll bake some cookies.)

I'll show you how easy it is to create a 🤩  experience.

Let's Build A Team of Experts

Not sure what the Team of Experts is? Watch last week's Loyalty Loop to find out how one company increased its share price by 2.4 X using this simple strategy.

https://youtu.be/lSNk0GTdMZM

Keep Watching...

3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study

I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect

Are you missing this simple marketing opportunity? (A Vodka Case Study)

We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?

One Emotion that Increases Non-Profit Donations - A Marketing Secret!

This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.

A Conference Standout

"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"

Jennifer Roush

Vice President of Operations

Texas Travel Alliance

See Andrew Live & In-Person

See all of Andrew’s Appearances
Apr
3

New York, NY

A decade of celebrating the best and brightest in Branded Content and Native Advertising

Apr
9

Mission, TX

Quarterly networking and educational breakfast with the Economic Development Council of Mission, TX.

Apr
24

Prior Lake, MN

The annual gathering of over 600 Insurance professionals including a full exhibit hall and outstanding guest speakers.

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