One Emotion that Increases Non-Profit Donations - A Marketing Secret!
.png)
I've found the best program to lull me to sleep: Nova. The long-running PBS science series is slow, methodical, and rhythmic.
I happened on this revelation when I downloaded the PBS app on my iPad. With one tap, I could explore icy planets, desert fossils, or Arctic sinkholes without a login or donation.
I say donation because the Public Broadcasting Service is a non-profit. People like you and I pledge $120 yearly to keep programs like Nova on the air. (Do we say on the air anymore? Maybe, in the cloud?)
Individual donations make up about 30% of PBS's annual operating budget.
So, have I donated?
No. And a few weeks ago, I started wondering why not.
I'm the perfect candidate for an individual membership, as they call it. I have $120. I use the app daily. I've watched dozens of hours of programming.
Yet still, I couldn't be bothered to open my wallet.
It's not like the team at PBS hasn't tried. I'd estimate that about 60% of the app's content is locked until you become a member.
So, click on a locked episode, and they invite you to unlock it by making a donation.
Very logical.
Except logic isn't going to inspire me to donate.
PBS will have to punch me in the face with an emotional trigger before I contribute to their cause.
Not because I'm miserly. It's because I don't care. Yet. I'm happy to re-watch unlock content - after all, I sleep through most of it.
So, I went on a journey to figure out what emotion PBS could employ to get me out of bed, find my wallet, and enter those 16-digits.
And luckily for you, my not-for-profit marketer, I found the one emotion that can instantly increase donations or change consumer behavior.
So, this week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
What's the emotion & how does it work?
P.S. Hey PBS, if you're watching, I expect an email from you using this simple emotional trigger to inspire me to become a member. I promise I'll go find my credit card.
Keep Watching...
4 Ways to Create Higher Converting Landing Pages For B2B Businesses
Let's break down 4 simple ways to re-work your landing page forms to generate more, higher-quality, B2B leads, more often. The Secret: Remove Friction and Fix Your Forms!
The Best "About Us" Page in the World! (And the amazing story behind it.)
This week, I decided to read you the best "About Us" page in the universe.
.png)
The 2 Hidden Buying Decisions Every B2B Buyer Makes
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”
First Last
Title
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
See Andrew Live & In-Person
See all of Andrew’s AppearancesTempe, AZ
Private event for the NSA, AZ Chapter.
Scottsdale, AZ
The Contractor Summit includes speakers with a specific focus on actionable insights/takeaways, small breakout group discussions, and fellowship opportunities with two nights of unforgettable entertainment.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
