Do Ads Really Work? (Part 4) What Happens When Your CEO Hates Ads!
📺 - Part 1 - https://youtu.be/sl_-AomuHdE
📺 - Part 2 - https://youtu.be/fS7JTvxyNIc
📺 - Part 3 - https://youtu.be/hZhxtzgVi08
📺 - Part 4 - https://youtu.be/PgJ0J3EdhCo
I am a mentor to a talented marketer named Michelle.
She's intelligent, observant, and curious. And, most importantly, she's skeptical of advertising.
As we wrapped up our semi-monthly mentorship discussion about buyer personas, I asked if she had anything else on her agenda?
"Yes," she said.
"I've been watching your Loyalty Loop videos about advertising, and we have a problem: we are advertising addicts." (I'm paraphrasing, but that's essentially what Michelle said.) "How can I help convince my executive team to invest that money elsewhere?"
We only had three minutes left in our call, so I told her I'd do my best to answer that question in this week's Loyalty Loop video.
So, Michelle, this is for you (and all those other marketers who believe there might be a better way to invest our ad dollars.)
I sure hope it helps all of you re-think your advertising budget for 2021 and beyond.
So, want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?
Let's go for a ride, and let me explain.
Keep Watching...
Does Advertising Really Work? How one company saved $100 MM dollars on keyword ads! (Part Two)
A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
The Best "About Us" Page in the World! (And the amazing story behind it.)
This week, I decided to read you the best "About Us" page in the universe.
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First Last
Title
Company Name
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Snappy Kraken
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
