The 2 Hidden Buying Decisions Every B2B Buyer Makes
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Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.
"I'm sure you'll love this..." she indicated in the comments section.
I did love it.
But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.
Sometimes, the real story isn't the most obvious.
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.
It's two decisions.
The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.
Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.
So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.
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See all of Andrew’s AppearancesLouisville, KY
Conference of the Independent Jewelers Organization (IJO).
Tucson, AZ
The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.
Orlando, Florida
Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
