The Best "About Us" Page in the World! (And the amazing story behind it.)
Precisely zero people revised their "About Us" page after last week's video.
Yep, zero. Zilch. So, good news! You weren't the only one.
Maybe you didn't hit the edit button because your "About Us" page is 'fine.'
Perhaps you thought about changing it but couldn't find the time.
Or, maybe, you thought marketing the place you do business is just fluff?
Well, this week, I decided to read you the best "About Us" page in the universe.
Sure, it's well-crafted.
Of course, it connects the place they do business to the business they do.
But the story behind creating their "About Us" page proves why you too should answer a simple question: why are you here?
Keep Watching...
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3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study
I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect
The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment
This week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.
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A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Standout Moment of the Conference!
"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."
Judy Moreland
SVP/Director of Client Support & Training
It was like the clouds parted!
"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"
Jen Brock
Associate Vice President for Marketing and Communications
Andrew Davis is the Real Deal!
"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"
Kelley Shannon
SVP, Marketing and Customer Engagement
Our audience was riveted...
"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"
Drew McLellan
CEO
"Andrew is a PHENOMENAL speaker!
"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."
Francesca McLin
Director of Content Strategy
See Andrew Live & In-Person
See all of Andrew’s AppearancesNapa Valley, CA
The Multifamily Social Media Summit is the ONLY event specifically developed for property management firms leveraging social media and content marketing to retain and attract new residents.
Nashville, TN
Join us at the largest ProSource Summit to date. With more members, more vendors, and more networking exposure than ever before, the 2025 ProSource Summit will be one event you don't want to miss.
Nashville, TN
The annual convention of the CARIBLA Franchisee Association with the mission to represent, promote, and protect the general interests of all member YUM franchisees in Latin America and the Caribbean.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
