The Most Overrated Ad Buy (Part 3 of 4)
They say one kind of digital advertising delivers 10X the return of a display ad. But I'm skeptical, and maybe you should be too.
I've been pondering the subject of this week's Loyalty Loop for the last 1,437 miles.
Every July, we pack up the car and hit the highway to live on a boat for a few months. Nine bags of beef jerky later, we've arrived.
We've docked the boat at an industrial shipyard turned lifestyle center. They've transformed the grimy ironworks into luxury condos and the leaky dry docks into an extensive marina. There's a movie theater, grocery store, and the flagship Wahlburgers! (Bacon and cheese tater tots, anyone?)
Just 100 yards from the boat, there's a bocce court that I've commandeered to help illustrate my point.
So, on this week's Loyalty Loop, we'll break a tripod, play some lawn darts, and walk the docks as we try and get to the bottom of a deceivingly simple question: does advertising work?
Step aboard and find out what digital advertising is grossly overrated.
Keep Watching...
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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)
This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.
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One Emotion that Increases Non-Profit Donations - A Marketing Secret!
This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.
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Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
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North Dakota Government
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University of Miami
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Trimble Transportation
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The Arizona Governor’s Conference on Tourism is the premier education and information-sharing event in the state for travel professionals and destination marketers.
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Executive level event that brings together senior leaders with the next generation of leadership talent to elevate the future of foodservice and hospitality.
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Texas Travel Summit is the premier conference for the Texas travel industry.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
